The evolution of album rollouts
NBC News
As album rollouts continue to evolve, fans recently attempted to melt a giant ice block in the middle of Toronto as part of Drake's "Iceman" announcement. But how did we get here? NBC News' Gadi Schwartz takes a look back at other memorable rollouts, and how they have advanced through the years.
As album rollouts continue to evolve, fans recently attempted to melt a giant ice block in the middle of Toronto as part of Drake's "Iceman" announcement. But how did we get here? NBC News' Gadi Schwartz takes a look back at other memorable rollouts, and how they have advanced through the years.
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