Italian regulator probes Sephora and Benefit over ‘cosmeticorexia’ claims
Promotion of beauty products to young girls may fuel compulsive habits and potential health risks, says watchdog Italian regulators are investigating Sephora and Benefit Cosmetics over the apparent use of “covert marketing strategies” to sell beauty products to young girls that might be fuelling an unhealthy skincare obsession called “ cosmeticorexia ”. The Italian Competition Authority said it was looking into promotions for skincare products such as face masks, serums and anti-ageing creams th
Regulator fears use of ‘covert marketing strategies’ by Sephora and Benefit might fuel compulsive habits
Italian regulators are investigating Sephora and Benefit Cosmetics over the apparent use of “covert marketing strategies” to sell beauty products to young girls that might be fuelling an unhealthy skincare obsession known as “cosmeticorexia”.
The Italian Competition Authority said it was looking into promotions for skincare products such as face masks, serums and anti-ageing creams that in some cases appeared to target girls under 10.
Coverage from 2 sources
Coverage by lean
- Unknown2
Comments
Sign in to join the discussion.
Sign in with SpryLogin