Court rules Coles misled shoppers with its ‘Down Down’ discount campaign
Landmark finding against supermarket giant after competition watchdog argued discounts did not represent genuine savings Coles misled Australian shoppers with fake discounts on everyday grocery products, the federal court has ruled in a landmark decision for the supermarket industry. Justice Michael O’Bryan handed down his judgment on Thursday, delivering a significant blow to Australia’s second largest supermarket chain, which had argued the discounts represented genuine savings during a period
Landmark finding against supermarket giant comes after competition watchdog argued that markdowns did not represent genuine savings
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Coles misled Australian shoppers by promoting fake “Down Down” discounts on everyday grocery products, the federal court has ruled in a landmark decision for the supermarket industry.
Justice Michael O’Bryan handed down his judgment on Thursday, delivering a significant blow to Australia’s second-largest supermarket chain, which had argued that the discounts represented genuine savings during a period of high inflation.
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