Burberry’s £2,000 Cotswolds handbag hits ‘a sweet spot’ with Americans
American zeal for ‘the Hamptons of England’ has rubbed off on sales with luxury British fashion house back to a full-year profit The luxury fashion brand Burberry has said a new £2,000 handbag named after the Cotswolds has boosted sales, as the English region becomes increasingly popular with wealthy Americans. Joshua Schulman, the boss of the British brand, said its tote bags – which mix leather and the signature Burberry check – had helped drive the company’s best performance in bag sales sinc
Zeal for ‘the Hamptons of England’ has rubbed off on sales, with luxury British fashion brand back to a full-year profit
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The luxury fashion brand Burberry has said a new £2,000 handbag named after the Cotswolds has bolstered sales, as the English region becomes increasingly popular with wealthy Americans.
Joshua Schulman, the company’s chief executive, said its tote bags – which mix leather and the signature Burberry check – had helped drive its best performance in bag sales since 2023.
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