Americans are ditching ultra-processed snacks for an ancient fruit that's exploding in popularity

One of human history's oldest-cultivated foods is having a moment as more people reach for healthier alternatives to ultra-processed foods. Sales of dates in the U.S. were up 33% in 2025, a founding member of organic California-grown date company Joolies California Superfruit told Food52.com . Those numbers are expected to grow significantly, Fortune Business Insights reported. NUTRITION EXPERTS RANK THE 5 HEALTHIEST NUTS AND THE ONE THAT STANDS ABOVE THE REST By 2034, the market size for dates