America's most-searched ice cream brand may surprise you — and there's a healthy reason why

As Americans celebrate National Ice Cream Month this July, the brand they're searching for most online is one that takes an unconventional approach to making frozen desserts . Halo Top was the most-searched ice cream brand from April 2025 through April 2026, according to Google search trends from all 50 states and Washington, D.C., analyzed in a study from Innerbody Research . Halo Top markets its ice cream as a "feel-good treat" with "fewer calories and less sugar than other leading brands, wit