'Tanmaxxing' trend could come at a dangerous cost, skin cancer experts warn

Summer fun in the sun is being taken to a new extreme. "Tanmaxxing" is a social media trend that involves maximizing sun exposure and tanning the skin more intensely. Popular among Gen Z, the practice combines time spent in direct sunlight with a variety of tanning products like oils, bronzers and gels. POPULAR FRUIT MAY HELP PROTECT YOUR SKIN FROM THE SUN, NEW STUDY SUGGESTS Creators on social media are showing off their dramatic tan lines and outdoor set-ups — some even forgoing sun protection