Get a Rare Look Inside Levi’s Denim Research Lab
NBC News
In 1873, Levi Strauss and Company crafted their first pair of blue jeans and the brand has defined American style for 150 years. The company’s first female CEO, Michelle Gass, sits down with TODAY’s Savannah Sellers to discuss the company’s legacy and evolution, speak out on the use of artificial intelligence and share at a look at archival pieces worn by icons like Beyoncé.
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Get a Rare Look Inside Levi’s Denim Research Lab
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Get a Rare Look Inside Levi’s Denim Research Lab
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Carson Daly, Dylan Dreyer Talk American Century Championship
New Photos Show Inside 21st Floor of Buckling NYC High-Rise
Justin Baldoni and His Wife Break Silence on Blake Lively Lawsuit
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Sheinelle Reveals Which TODAY Co-Worker Would Be Her Emergency Contact
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