Raising Cane's owner Todd Graves on how viral Tom Brady-Rob Gronkowski dunk tank came to be at Fanatics Fest

Fanatics Fest is a viral moment waiting to happen considering the plethora of superstars under one Manhattan roof, and perhaps the first one came on Thursday’s opening day at the Javits Center in the Raising Cane’s activation. It was a legendary combination of Tom Brady , Rob Gronkowski and 500 gallons of Raising Cane’s famous sauce filled in a dunk tank. Brady, whose accuracy with a football is still unmatched, didn’t miss his target. Gronkowski went splashing into the sauce, as Brady and Raisi