Luke Fickell says 'burn the ships' as Wisconsin more than doubles NIL spending for 2026

Wisconsin's football program finally appears to be investing in success on the field. There used to be a time when the Badgers would consistently win 10+ games a year and appear in major bowl games. Those days are long gone, and the Luke Fickell experiment has been an unmitigated disaster. The man hired to inject life into the program has done the exact opposite. He's 17-21 as the leader in Madison, and he now sits on the hottest seat in all of college football . WISCONSIN FOOTBALL TEAM GETS UNI