Parents drop eye popping fees on sorority rush coaches to get kids into elite college Greek life

Forget SAT tutors — parents are now spending thousands of dollars on professional "rush coaches" months or even a year before their daughters set foot on a college campus. Viral social media trends, documentaries and intense competition at top universities have turned college sorority recruitment into a high-stakes process. Young women are polishing their resumes, practicing their social skills and cultivating a specific look for a chance to join their top-choice house. Consultants are now hired