Victorian business fined for telling influencers to lie about paid Instagram post in first of its kind penalty

Watchdog also fines PhotobookShop for editing a paid review from an influencer who had described process as ‘fiddly’ Follow our Australia news live blog for latest updates Get our breaking news email , free app or daily news podcast An online photobook retailer has been fined nearly $40,000 for asking social media influencers to not disclose they had been paid to post a review on Instagram. It marks the first time a penalty has been handed down to an Australian business for an influencer not dis