Pabst CEO has blunt message after thieves make off with truckload of PBR in brazen beer heist

The brazen theft of an entire truckload of Pabst Blue Ribbon (PBR) has taken another wild turn, with the beer giant 's CEO personally calling out the thieves and putting a reward on the table to get the stolen haul back. "Someone had the balls to steal it," Pabst Brewing Company CEO Greig DeBow said in a video posted to TikTok. "I don't know. Kudos to them, perhaps." But DeBow quickly made clear that he wanted the beer back. "I'm sure they look cool with a garage full of PBR," he said. "That's a