We found the fluffiest and softest bath towels on Amazon

NBC Selected independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more .

An old, scratchy towel is no way to cap off a hot shower — wrapping yourself in a fluffy, warm bath towel is a much better finale. And you don’t have to go to a fancy department store or niche boutique to find one. Just like you can find great kitchen gadgets and travel accessories on Amazon, there are several high-quality towels on the online retailer. But with so many options available, it can feel overwhelming to shop.

Whether you are on a budget or looking to splurge, the key is knowing exactly what to look for to ensure you wind up with towels that are plush, durable and absorbent. To help you shop, I asked interior design experts for their top towel-shopping tips. Then, using their expertise, I rounded up top-rated towels from Amazon.

Selected. Our top picks

Want more from NBC Selected? Sign up for our newsletter, The Selection, and shop smarter.

The best bath towels from Amazon

Using expert guidance (more on that below), I narrowed down a list of highly rated towels from Amazon. Many of these picks were also tested by NBC staffers for our Best of Bed and Bath Awards .

Brooklinen Super-Plush Soft Towel 2-pack

These towels from popular bed and bath brand Brooklinen come in a set of two for just under $90 and have an 820 GSM, which means they are on the plusher side. “I am very happy with my Super-Plush bath towels,” says former NBC Selected managing editor Leah Ginsberg. “They are thicker and softer than most other towels I’ve owned, and they’re very absorbent. They also look chic — my bathroom is pretty simple, so they add some style.”

Hammam Linen Bath Towels 4-pack

“I got these bath towels from Amazon as a more affordable option to give to guests and they’re a great quality for the price — especially since they come in a pack of four,” says NBC Selected updates editor Mili Godio . “They’re equally as absorbent as my fancier towels and nice and long to wrap around you fully.” They have a 600 GSM, are made from 100% cotton and come in 15 different colors and a few different sizes.

Coyuchi Cloud Loom Organic Towel

I’ve long been a fan of the brand’s bedding, and last year, I splurged on these towels. They have a 685 GSM, are plush and absorbent, and have held up after countless washings. This material is a unique, organic variety of naturally-colored brown cotton yarn that is more expensive to source. This is why this towel has a higher price tag, according to Coyuchi.

Sutera Silverthread Waffle Towel

This towel is made from 100% pima cotton and has a waffle pattern with 30% longer threads to make it more durable, according to the brand. “These towels are very absorbent,” says NBC Selected reporter Zoe Malin. “The fabric immediately started absorbing water from my skin when I wrapped the towel around me, and my skin felt dry quickly.”

Utopia Premium Bath Towel Set 4-pack

These towels have a 600 GSM, making them plush and absorbent. They are made from 100% cotton and have a double-stitched hem for durability, according to the brand.

Tommy Hilfiger Modern American Solid Bath Towel

These towels from Tommy Hilfiger are 100% cotton and have a 574 GSM. They have Standard 100 by Oeko-Tex® certification, which means they’re made free of chemicals. To best preserve the quality of these towels, you should machine wash them separately on cold using the delicate cycle and tumble dry them on low, according to the brand.

American Soft Linen Luxury Towel Set 4-pack

Made with 100% Turkish cotton, which Lisanin says is extra absorbent, this set includes four towels and is available in 20 colors. They are Standard 100 by Oeko-Tex® certified and you get four towels in the set. You can also get these towels in a larger bath sheet size.

Chakir Turkish Linens Towel Set 4-pack

This towel set can be purchased in a set of four towels or in a larger set that includes two bath towels, two hand towels and two washcloths. The towels are made from 100% Turkish cotton and are Standard 100 by Oeko-Tex® certified.

Villa Celestia Bath Towels 4-pack

These towels have 600 GSM and are Oeko-Tex® certified. These towels come in various colors and are quick-drying, according to the brand. To clean, these towels can be machine washed and dried.

How I picked the best bath towels from Amazon

To narrow down key features to look for in bath towels, I spoke to interior designers and a design expert from Brooklinen. This is what they told me to keep in mind when compiling our list:

How to shop for bath towels

If you are shopping for towels, the experts I spoke to suggested keeping the following in mind:

Meet our bedding experts

At NBC Selected, we work with experts with specialized knowledge and authority based on relevant training and/or experience. We also ensure all expert advice and recommendations are made independently and without undisclosed financial conflicts of interest.

Why trust NBC Selected?

Bethany Heitman is a commerce editor at NBC Select and a journalist who regularly covers beauty, home and lifestyle. For this story, she interviewed two experts about towels and gathered options on Amazon that align with their guidance.

Catch up on NBC Selected’s in-depth coverage of tech and tools , wellness and more, and follow us on Facebook , Instagram , Twitter and TikTok to stay up to date.

Bed Bath & Beyond’s early Labor Day deals